Display & Video 360 Certification Exam
Search Ads 360 Certification Exam
Creative Certification Exam
Campaign Manager Certification Exam
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Image HTML5 banner Custom Display Interstitial Rich Media
From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360 Contact support using live chat Add the Display & Video 360 partner ID to the Floodlight configuration as an association Create a new association in the advertiser’s properties and add the Trafficking code
CPA CPC CPM vCPM
Advertiser properties Floodlight configuration Admin subaccounts Campaign properties
Default ad Polite load image Backup image .swf file
When a video ad contains interactive features When VAST is not supported As a backup for a VAST asset For videos served on mobile devices
A global site tag (gtag.js) must be used The tag needs to be set as INS tag with mobile capacity The tag needs to be assigned an app ID Device ID needs to be passed into the dc_rdid parameter
Another ad or a default ad is served The placement stops serving to that user Ads stop serving to that user Ads serve at a lower CPM
User profile filters User roles Google account permissions Subaccount access
Charts showing all of the errors related to visual performance Issues related to content Errors for the ad tag related to implementation issues Conversion and revenue performance
A “channel” created between an advertiser and publisher as soon as the RFP is sent The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed The act of sending an RFP to begin the negotiation process with the publisher An area to enter the user’s objectives, budget, and start and end dates
Positively target all product viewers AND negatively target all product purchasers Positively target all product viewers AND collect purchase IDs using u-variables Positively target all product purchasers AND negatively target all product viewers Negatively target all product purchasers AND collect purchase IDs using u-variables
Linear model First Interaction model Data-driven model Time Decay model
Floodlight Tracking Ad Impression Event Placement
Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted Each conversion gets its own row with interactions in separate columns Rows and columns are flipped Each interaction gets its own row with interactions spread across rows
A dynamic publisher pixel implemented in the Floodlight tag An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK A Floodlight tag with the activities set to collect in-app variables, available in DT files A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
Device types, OS, cookies Cookies, SDKs, audience data Data pools, cookies, audience IDs Resettable device IDs, cookies, anonymized Google sign-ins
Video player size and viewability Asset and transcoding validation Resolution and bit rate details Information about ads that served on the same page
Coordinated Universal Time (UTC) The advertiser’s timezone The user’s timezone Eastern Time (ET)
First Interaction Path to Conversion Path Length Time Lag
Priority Frequency cap Hard cut-off Impression ratio
Allocate more budget to building better video creatives Target remarketing lists for all image creatives Create a sequential rotation with the Rich Media creative set first Assign the ad’s frequency cap to one impression per day
Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward The placement will be paused until the cap is removed Reports will not reflect the impressions and click metrics Ad-serving fees won’t be charged
Data Transfer Line item filtering in Studio Attribution conversion segments GRP Insights
Delete Insert Update Run
Advertiser Ad Creative Placement
A list of placements you intend to purchase and the publishers you’re buying inventory from A dynamic feed that can be quickly implemented into Studio TrueView placements for running on YouTube properties A list of creative specifications for implementing the deals in Display & Video 360
As soon as a creative is requested from the publisher After a user’s device indicates that the creative download has begun After the creative is served and viewed on the site After the browser begins loading the webpage
Set up an automated email for the team member to receive daily reports Add the team member’s email to the Google Group associated with the Cloud Storage bucket Associate the team member with a User Profile designated for Google Cloud access Run the script: gs://[bucket_name]/[username]
Shared billing profiles An account/advertiser relationship A single Floodlight activity A parent/child relationship
Paid Search Ad Creative Type Video Player Size Device Usage
% Invalid Clicks Cross-environment conversions Designated Market Area (DMA) ID Active View: % of Completed Impressions Visible
Placements Landing pages Campaigns Floodlight tags
1 year 30 days 60 days Unlimited
The DCM/DFA Reporting and Trafficking API The Campaign Manager filtered view Campaign spreadsheet upload The Edit Multiple button
Standard Unique Per session Transactions
Cookie Reach Overlap Insights Floodlight impressions Path to Conversion
Adding an image creative at the campaign level Adding an HTML5 creative at the campaign level Adding a rich media creative at the campaign level Adding an image creative at the advertiser level
u1 and “fls” 1×1 and “ord” “src” and 1×1 “type” and “cat”
Tracking Ads Mobile tracking ad Click tracker ad 1×1 impression tracker
Next to its associated site name within a Campaign In the advertiser’s properties, under Landing Pages In Campaign Manager Account Admin settings In Site Directory under Properties
Eliminates the need for publishers to add cache-busters Reduces load latency More robust Verification data Serves ads on browsers that don’t support Javascript
Path to Conversion Cookie Reach Overlap Standard GRP
Paid Search Revenue Active View Downloaded impressions Cost Per Click
Geo-targeting managed by the ad server Language targeting managed by the ad server Geo-targeting managed by a publisher or DSP Frequency caps managed the publisher or DSP
Standardize a counting method with platform publishers Reduce latency on ad-serving Richer domain information in Verification Saves time from having to negotiate deals with the publisher
Create a user role, and assign the advertiser as the sub-account. Schedule a report to be sent to the user, automatically granting them access to that data Create a user profile with a reporting-only user role, and filter for that advertiser Ask the advertiser to send an email to support, granting access to their reporting data
Report Builder Verification Attribution Summary
A priority A frequency cap An active creative A placement
Dynamic tags Google Tag Manager Advanced properties Custom Floodlight variables
Dynamic Floodlight tag that sources product or service IDs Sales Floodlight tags that capture revenue Custom 1×1 pixel that fires when the product or service page loads Custom Floodlight variable that captures the product or service ID
Sales activities Custom Floodlight variables Counter activities Standard counting
User profiles User roles Content categories Placement strategies
Placement level Account level Campaign level Site level
The default ad Nothing will serve A random ad The backup image
Creative Placement Account Ad
Keyword targeting Frequency cap Dynamic targeting keys Priority
An ord value 1×1 tracking pixel Custom Floodlight variable Dynamic pixels
Create a new user role Create a custom view Create a new user profile Create a filter
In the creative preview, but not in currently assigned ads Updates appear as a new creative Within the ads where the creatives are assigned In future ad creative assignments, but not within existing ads
Video Prominence Score Audio muted at finish Eligible impressions for audio Audio muted at start
Viewable CPM Click rate Conversions per impression Cost per activity (CPA)
Mobile in-app interstials Twitter creatives HTML5 creatives coded in GWD Creatives built in Studio
Dynamic targeting keys Landing page URL suffix Image source tags Event tags
1×1 impression tracker Mobile tracking ad Serving mobile creative directly through Campaign Manager Click tracker ad
Search Ads 360 Studio Google Ads Display & Video 360
Placement Campaign Ad Creative
The advertiser doesn’t have any “child” advertisers associated with it The advertiser is part of a subaccount There aren’t any Floodlight activities associated with the “child” advertiser There aren’t any campaigns associated with the “parent” advertiser
Customize reporting Upload conversions Download data transfer log files Customize verification alerts
Enabler.exit() Enabler.clickthrough() Enabler.exitOverride() Enabler.exitOnQuery()
Reporting dimensions in Studio Code within the creative Targeting rules in Studio Rotation options in Studio
Google Spreadsheets CSV XLS Google Merchant Center
BEFORE the Enabler has been initialized and dynamic content is accessed AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed AFTER the Enabler has been initialized, and AFTER dynamic content is accessed
Counters Tap Area Maps YouTube Video Player
Designated weights Impression-to-view rate Click-through-conversion rate Click-through rate (CTR)
Weighted rotation Prioritized rules Sequential rotation and prioritized rules Optimized rotation
Admin Creative Dynamic Content Assets
Canonical geolocation Floodlight ID Placement ID Site ID
Display & Video 360 Line Item Id Remarketing Value Custom value Campaign Manager Site ID
Language targeting Audience targeting Geo-targeting Device targeting
Campaign Manager Studio Search Ads 360 Display & Video 360
Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click “Apply” Enter the creative size and click “Apply” Enter one creative size, select the creative for that size, and click “Apply” Select all creative sizes and click “Apply”
.png .jpg .eps .tiff
Built-in abilty to use Google’s recommendation engine Updates to the Google Merchant Center feed are automatically synced in Studio Ability to apply additional filtering logic to the Google Merchant Center feed No row limit for the Google Merchant Center feed
Start and end date scheduling Weighted rotation Campaign Manager Placement ID Dynamic targeting keys
Collapsed Expanded Auto-expand Main
Profile field Constant matching Feed scheduling Filter by feed row ID
Publish the creative to Campaign Manager Generate the code Set up the reporting dimensions Review the preview sheet
1 2 3 Unlimited
In the Details section of the selected asset In the Account Summary page In the General Info section In the Creatives section
Edit the feed Create a draft version of the profile Create a new profile using the existing feed Retransform the feed
Easier to remove and add creative sizes in the feed Lets dynamic campaigns scale as more creative sizes are added Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview Allows for less columns which reduces the dynamic response data sent from the ad server to the creative
The best performing rows in the feed The best performing creative in Campaign Manager The best performing columns in the feed The best performing placement in Campaign Manager
Unique ID Clickthrough URL Reporting label Headline text
Add 10 rows and 10 columns with an audience ID in each row and column Add 10 comma-separated audience IDs into one cell Add 10 columns with a different audience ID in each column Add 10 rows with a different audience ID in each row
Under the advertiser, click “New Profile,” update the name then click “Create” Add the dynamic Enabler code from the Generate Code section to the creative Go to Studio Campaign, upload a dynamic creative, and click “Save” Assign the HTML5 creative files to the advertiser and click “Create Dynamic Profile”
Custom URL Sample website On screen Blank page
Text Clickthrough URLs Ad border Creative type
Select an existing source and update the content with the new feed Select New Feed and then click “Start import” Select “New profile field” and enter a name in the text field Select New Content, then Content source, and click “Start import”
Dynamic Content User Content Reader Content Writer Content Owner
60MB 80MB 50MB 100MB
Custom JavaScript Binding in Google Web Designer Binding in Campaign Manager Custom Floodlight variables
Retransform the feed Check if the correct feed filtering parameters were applied in the preview panel Confirm the feed is complete with no warnings Re-upload the feed
Adobe Edge Animate Google Web Designer Hand-coded HTML + JavaScript Libraries such as jQuery or CreateJS
Establish a connection to your dynamic feed Add a polite loader Check that the Enabler has been initialized Determine the size of the screen
Interstitial Full-screen expanding Banner HTML5 non-linear
AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile AFTER creating the feed and publishing the Studio profile AFTER creating the feed and Studio profile, but BEFORE publishing the profile AFTER creating the feed, but BEFORE creating and publishing the Studio profile
Number of users that did not interact with a creative Elapsed time interacting with a creative element Number of times an action is taken within a creative Length of time a video creative is played
Comma (“,”) Pipe (“|”) Semi-colon (“;”) Percent sign (“%”)
Asset Library Studio creative Studio profile Dynamic content
Creatives that use the asset A preview of the individual asset Asset dimensions Dynamic path
Third-party cookie values Floodlight custom variable (“u-var”) values The advertiser’s cookie values Floodlight audience list IDs
Creative Dynamic Content Assets Admin
Creatives are delivered to Campaign Manager for trafficking Assets are automatically resized Assets are shared across all advertisers in the Studio account Assets are copied to the Asset Library
Floating creative Expandable creative Interstitial creative Banner creative
Optimized Random Sequential Weighted
Dynamic Content Admin Creative Assets
Delete the preview sheet Open the preview sheet and click “Undo” Archive the preview sheet Edit permissions to the preview sheet
Interstitial creative Floating creative Expandable creative Banner creative
<script> <div> <head> <body>
HTML5 animations Text Decimal numbers Numerical fractions
Dependent selection Profile field Auto-filter Quantity
In the Creatives tab when viewing a dynamic creative In Advertisers under Advertiser association In the Dynamic Content tab next to advertiser name In the Assets tab under Account Details
Filter by feed element name Filter by dynamic criteria Filter by reporting label Filter by row ID
Data pass Display & Video 360 line item filtering Remarketing Dynamic targeting keys
Any fonts uploaded with a creative in Studio Fonts added to Asset Library and linked to a creative in Studio Fonts stored on a File Transfer Protocol (FTP) Fonts loaded from Google Fonts
Upload the images to Asset Library to generate the different creative sizes Create one feed per ad size Use a single image and Studio will resize automatically Create one feed and filter by creative dimensions
3 1 2 0
The creative code A feed Custom Floodlight variables Dynamic rules
20MB 5MB 15MB 10MB
QA Helper extension Creative Preview app IAB VAST tag tool Google Web Designer
Los Angeles,United States Los Angeles,United States,California Los Angeles,California Los Angeles,California,United States
Trafficking rules Prioritized rules Feed priority Rotation priority
Ability to test different ad formats within one creative Ability to test different sizes within one creative Ability to test different content within one creative Ability to build and traffic only one creative per ad size
Dynamic Content Assets Creative Admin
External API Code within the creative Spreadsheet Campaign Manager
In “Step 3: Manage Rules” rotation must be set to “Optimized” More than one row in the feed must be eligible to serve The dynamic feed must include a row with “optimize” in the cell Only one row in the feed must be eligible to be served
YouTube TrueView Video Ad Serving Template (VAST) In-banner video MPU Video Player-Ad Interface Definition (VPAID)
External sharing to stakeholders without Studio access Editing within the preview sheet Bulk dynamic previews via .csv import Ability to download and share as a PDF file
Mobile App Mobile Web TrueView Desktop Web on Mobile
Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit Use Structured Data Files (SDF) Navigate to optimization within line item view Update within Campaign Manager
The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting The publisher needs to agree on the targeting and categories for an open auction deal The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
A 3rd-party verification tracker HTML5 formatting Data sharing is enabled A valid landing page
Accept Terms & Conditions and Fees in the Partner’s settings Add a 4 percent media fee to the partner revenue model Add YouTube to the targeted sites in the TrueView channel Add YouTube to the list of accepted exchanges in the Partner’s settings
Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID Contact your customer support representative Go to Marketplace Negotiations to review and accept deals in Display & Video 360 Go to Inventory targeting within a line item and search within “Inventory Source”
Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details Associate the Bid Manager partner ID in the advertier’s “Creatives fields” section Associate the Display & Video 360 partner ID in Campaign Manager’s Properties
Add a custom variable for audience targeting Add a Display & Video 360 macro to the Floodlight Tag Assign the Floodlight tag to an audience list Set the Floodlight tag to accept Dynamic tags
In Display & Video 360, use the custom tag wrapper feature Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360
YouTube and open exchange Mobile app and mobile app interstitial Mobile web and mobile app Desktop and mobile web
Optimization view Quality view Pacing view Performance view
Create a Customer Match list for TrueView Add the email addresses to keyword targeting Assign a Floodlight tag to an audience list in Campaign Manager Create a Custom Affinity audience list
Bumpers TrueView Mobile app Display
In the line item’s audience targeting In the partner settings, under inventory source In the line item’s creative assignment In the line item’s inventory source targeting
Create insertion order budget segments Assign a frequency cap to each creative Set campaign-level frequency caps Set recency targeting
A Verification report, grouped by “Advertiser Currency” An Inventory Availability report grouped by “Time of Day” Basic or Standard report, grouped by “Time of Day” A SDF report based on the insertion order and line items
Reach Gross Rating Points Floodlight Inventory Availability
Inventory Availability Page-Category Audience Composition Standard
Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency Generate a Standard or General report and include conversion metrics Check the line item performance metrics for conversions greater than zero Generate a pixel load report grouped by the conversion pixel(s)
Up to 12 hours Up to 2 hours Up to 6 hours Up to 24 hours
Viewability targeting Partner revenue model Recency targeting Bid multipliers
Automatic Deals and preferred deals Automatic Deals and private auctions Preferred deals and private auctions Exchanges and preferred deals
Clicks and conversions for individual creatives Impressions and eCPM by website Viewability metrics across each IO and line item The match ratio of third- and first-party audience segments
Insertion order > Partner > Line > Advertiser Partner > Advertiser > Campaign > Insertion order > Line item > Creative Partner > Campaign > Advertiser > Insertion order > Line item > Creative Account > Line item > Advertiser > Insertion order > Partner
Check that the advertiser has been automatically added to the line item’s deal Add the advertiser’s name to the inventory access field Ask the publisher to activate the deal in Display & Video 360’s insertion order Assign the advertiser using a Google form
Assign a media cost markup to the partner revenue model Assign the pixel to a line item’s conversion tracking Add a column and manually calculate revenue Add a percent markup in the billing profile
Each time the user watches at least two seconds of the video Each time the user clicks or watches 30 seconds or the entire video Each time Active View recognizes TrueView Each time a video’s screen is 50% viewable on the page
TrueView Native Video Display
The “Line Item Settings” CSV The line item’s impressions lost chart A General or Standard report grouped by channel The Inventory Marketplace forecast
Set the creative to active Assign the creative to an active line item Resubmit the creative for approval Upload the creative to Display & Video 360
Campaign and Advertiser Advertiser and Insertion Order Partner and Advertiser Partner and Insertion Order
TrueView line items All current line items Only video line items New line items only, not current line items
YouTube Programmatic Guaranteed reporting Deals Troubleshooter Creative status field Advertiser’s History
Add the URL to the advertiser’s URL field Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting Use the audience composition report and exclude audiences that visit that site Identify the website’s key phrases and use them in keyword exclusion targeting
In the Partner’s Basic Details In the downloadable Structured Data File Under Change History in the change log In the left panel after searching for the user name
Bids and creatives Budgets and flight dates Bid multipliers and goals Auto-budget allocation and targeting
Select the creative and select “Activate” Assign the creative to another line item Select the creative and click “Resubmit for approval” On the Creative’s page, click the refresh button
The creative will not serve for 24 hours The creative will serve, but is prohibited due to unsuitable content The creative will serve, but may be rejected after policy review The creative will not serve until resubmitted for approval
Bidding Strategy Creative Frequency caps Campaign goal
Add a pixel to the Default tag in Campaign Manager Only target inventory displayed on mobile apps Assign viewability targeting Set the bid strategy to viewable CPM (vCPM)
Enable TrueView in Advertiser settings Link the YouTube video Enter the channel code in Advertiser settings Link the YouTube channel
Access to YouTube masthead inventory Access to earned metrics, like shares, and channel subscribers Availability to frequency caps on all media buys across YouTube and other exchanges Access to Floodlight tag tracking without using dynamic pixels
The campaign’s budget, minus the flight budget spent, divided by the number of days remaining The flight budget divided by the number of remaining days and multiplied by 1.5 The remaining flight budget multiplied by the number of days remaining The remaining flight budget divided by the number of days remaining
Use the Deals Troubleshooter Search the history logs for the deal Check the creative approval status Generate an Audience Composition report
Go into the insertion orders default targeting and use the potential reach metric Generate an audience performance report and select “include only targeted audience lists” Generate an audience composition report and filter for line items targeting audiences Generate an Inventory Availability report and filter by all targeted audiences.
Existing line items are uneffected and new line items inherit the new default targeting New line items inherit the new default targeting and existing line items inherit edits to default geotargeting New and existing line items inherit the new insertion order targeting Existing and new line items apply the original default targeting
Campaign Settings Partner Settings Insertion Order Default Targeting Line Item Basic Details
US Eastern timezone The advertiser’s timezone US Pacific Timezone The user’s timezone
Submit an IO to your support agent Upload a campaign Structured Data File with “Live” in the status column Set the campaign’s start date to “Today” Select the Activate dropdown for the campaign, line items, and insertion orders
Video and Display TrueView and Video VPAID and VAST Image and HTML5
Planned spend Frequency capping Performance goal Campaign name
Use Structured Data Files to bulk upload new video line items Convert display line items to video line items, then make inline adjustments to targeting Use the audience composition report, then exclude audiences that visit that site Duplicate video line items, then make bulk edits to targeting
Drive offline or in-store sales Raise awareness of my brand or product Behavioral audience targeting Remarket to existing customers
Time and Day Keyword Geography Demographics
Adjust the partner revenue model Confirm that media fees are invoiced Check the creative approval status Check the line item’s Impression lost chart
Brand safety and sensitive category targeting Geotargeting and bid strategies Demographics and audience targeting VAST and VPAID creatives that are approved
Remove targeting such as keywords and exclusionary site lists Add targeting such as channel and environment Add budget segments to the insertion order Increase the bid and budget
Generate a Standard report grouped by creative with the eCPM metric selected Generate an Audience Composition report grouped by audience with the CPM metric selected Generate an Inventory Availability report grouped by site and multiply average CPM by frequency Go into the creative section for the advertiser and compare the inline metrics for eCPM
Insertion order and line item Line item and ad group Campaign and insertion order Campaign and line item
The system automatically provides budget suggestions to the Quality metrics The system will apply new budgets based on the insertion order’s goal The system automatically moves budget to higher performing line items Budget segments will automatically actualize and allocate to future segments
In Market Affinity First-party Third-party
Select the deal from the the insertion order’s Inventory Source targeting In My Inventory, find the deal and select configure Find the deal in Marketplace and assign the creative Add the Deal ID in the advertiser’s Basic Details
Programmatic Guaranteed deals are imcompatible with conversion pixels Programmatic Guaranteed deals have required minimum spend Preferrred deals do not allow targeting edits in Display & Video 360 Preferred deals have required minimum spend
Select the creative to assign in the line item’s creative section In the line item’s settings, search and select the correct 1×1 pixel Bulk upload a creative spreadsheet in the advertiser’s creative section While setting up a new creative for the advertiser, assign the line item and click Save
Contact support to exclude the list of URLs Upload an Inventory Availability report into the line item’s verification settings Create a channel of URLs and exclude it in advertiser or partner-level targeting Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting
More available inventory across all devices Less available inventory across all devices The ability to run on TrueView inventory Less functionality for engagement and interaction with ad
Upload the categories into Campaign Manager’s Verification system Implement tracking tags with 1×1 pixels that call the third-party’s verification system Contact support with a list of the categories that need to be excluded using a specific third-party verification service Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
Every exchange has its own creative audit process Google Ads Manager only AppNexus, Google Ads Manager, BrightRoll AdRoll, Pubmatic, Rubicon
Select the line item, click “Action,” and then “Download” Select the line item, click “Action,” and then “Duplicate” Select the line item, click “Action,” and then “Bulk Edit” Use the default targeting to duplicate line items
Ahead pacing line item spends 120% of its expected daily spend ASAP pacing line item spends the entire budget within the first couple of hours Even pacing line item spends 200% up front then evens out by the end of the month Even pacing line item overspends in the first six hours, and then pauses insertion order spend
150% of the budget, based on budget segments and KPIs 120% of the daily budget, based on the flight dates 200% of the daily budget, based on inventory It’s not a specific percentage, it’s soley based on performance
On Campaign Manager Through a third-party video hosting tool On Display & Video 360 using a 1×1 pixel and a Native ad tag On the advertiser’s public YouTube channel
Pacing Budget Automated bid strategy Auto Budget Allocation
Max clicks Position Rules Conversions or Revenue
Mobile landing page test All devices landing page test Segment landing page test Desktop landing page test
Keyword > Ad Group > Campaign Campaign > Ad Group > Ad > Keyword Ad Group > Keyword > Campaign Keyword > Campaign > Ad Group
Edits to campaign bids or bid strategies Edits to ad rotation settings Manual edits to campaign name or status Manual edits to keyword URL templates
Remove user access to an agency’s advertisers Edit advertiser settings Edit all advertisers within an agency Edit advertiser components
All users within that advertiser No users within that advertiser Only users with edit access within that advertiser Select users within that advertiser
Each product uses separate currencies Campaign Manager Search Ads 360 Display & Video 360
Set up Custom Floodlight Variable using the relevant engine frontend Set up Custom Floodlight Variable using bulksheets Set up Custom Floodlight Variable as a metric Set up an additional Floodlight tag and pass the shipping cost through the revenue field
Creation date Change Type Geo Campaign
Greenwich Mean Time (GMT) The advertiser’s timezone Campaign Manager’s timezone The engine’s timezones
Campaign ID Keyword Match Type GCLID
Billing currency Engine’s currency Ad group’s currency Advertiser’s currency
Profit Impression share Position Max CPA
Image tag only Primary source is offline Dynamic tag Primary source is retail
Monthly Hourly Weekly Daily
4 hours 2 hours 24 hours 8 hours
Ability to pivot metrics within Search Ads 360 Ability to report at the campaign level Ability to pause biddable items Ability to attach a business calendar
Revenue Action Counter Transaction
Display & Video 360 Campaign Manager Search Ads 360 Each product uses separate time zones
Engines Campaigns Keywords Agency
Google Ads App campaigns Gemini manual campaigns Bing Ads manual campaigns Google Ads manual campaigns
Device type Business data User ID Attribution model
Position-based Last paid search interaction Data-Driven First interaction
Campaign Manager API Bulksheets Search Ads 360 API Google Ads API
Ad groups Keywords / Product Groups Campaigns Agency
Campaign Advertiser Ad Group Network
Upload offline conversions Upload custom Floodlight variable data Generate formula columns in bulk Create labels
Mobile bid adjustments Search impression share bid adjustments Location target bid adjustments Remarketing target bid adjustments
The engine account is paused. The sync is complete. The engine type is “Other. The sync is applying updates.
Revenue Conversion Business data Profit Margin
Ad groups and keywords are paused Active campaigns are paused Syncs are paused from the engine All campaigns are paused
Raise bids on keywords every Monday at 7am Lower bids on keywords during weekends Activate ads or keywords at a specific time Activate a new bid strategy
Decrease maximum bid in the bid strategy setting 40% Decrease bidding portfolio by 1 low-performing keyword Increase bidding portfolio by 2 new keywords Decrease CPA target of bid strategy 60%
Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad Advertiser > Engine > Campaign >Keyword Agency > Advertiser > Engine > Campaign > Keyword Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
Set up a Custom Dimension in Google Analytics Set up a custom Floodlight variable as a dimension in Search Ads 360 It is not possible to pass conversion attributes Set up a custom Floodlight variable in Google Tag Manager
Bulksheets Campaign Manager API Search Ads 360 API Custom Variables
Google Analytics goal data Google Ads conversions data Custom Floodlight variable data Offline conversion data
Individual campaign Individual keyword Individual ad Bid strategy
Ask.com Bing Gemini Google Ads
Gemini Conversion Trackers Floodlight Google Ads Conversion Trackers Bing Conversion Trackers
Ads must only include one ad copy test at a time All keywords and engines must be paused Each ad must contain only one landing page URL Minimum number of required impressions for each ad group
Engine metrics Creation time Conversion metrics Search impr share
Business data Custom Column Custom Dimension Custom Metric
Bing Universal Event Tracking Google Analytics Google Tag Manager goals Floodlight
Placeholder keyword Landing page test Business data Rules
A Google click ID is appended to all landing page URLs A Google Click ID is reported in the budget pacing report A scheduled edit is created for all Google Ads campaigns A label is added to all Google Ads campaigns
Text Editor Search Ads 360 API Bulksheets Google Ads API
Bulksheets Conversions Inventory management feeds Google Search history
Create custom date segmentation Dynamically insert information Track additional conversion types Automatically sync to Google Tag Manager
Campaigns Engine Agency Advertiser
Apply an “Inventory template ID” filter Create an Executive Report with no filters Filter for errors in the reporting dashboard Check the template’s progress bar
cost clicks visits Cross-environment metrics
Metric Counter Dimension Sales
Yahoo Japan Bing Ads Social adMarketplace
First Click Last Click First interaction Last Impression
Agency manager Advertiser manager Advertiser user Agency user
Ad group Keyword Campaign Agency
2 weeks 3-4 weeks 1 week 3 months
Experiment Control Rule Original
Google Ads API Remarketing lists Search Ads 360 API Attribution
1 hour 24 hours 6 hours 12 hours
Advanced Targeting Clicks Position Conversion
Bulksheets sFTP Google Data Studio Search Ads 360 API
Shared Floodlight configuration Revenue Action Counter
Deliver daily file to shared sFTP Executive reports can’t be sent to a user with no access to Search Ads 360 Send a downloaded PDF or Excel file Link to a shared version of the generated report
Advertiser user (edit access) Read-only Agency Manager Advertiser viewer
In the right-hand menu, click Attribution, then Web Query In the left-hand menu, click Budget Management, then Web Query In the left-hand menu, click Downloads then Web Query In the right-hand menu, Click Advertiser Settings, then Web Query
*** When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
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*** To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
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*** What cost model only calculates cost for impressions measured as viewable by Active View?
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*** Where are Campaign Manager and Display & Video 360 linked?
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*** When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
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*** When would a VPAID asset be used?
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*** For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
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*** What happens when a user meets the frequency cap for an ad?
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*** If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?
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*** Which information can be extracted from the data in the Verification tab? (select two)
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*** What does an “execution channel” represent in the Planning process?
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*** What targeting rules display an ad to users who have viewed a product, but not purchased it?
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*** What attribution model uses Floodlight data from both attributed and non-attributed conversions?
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*** In which two tags can the keyword macro (%k) be added? (select two)
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*** In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)
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*** What is required to track mobile app conversions using Floodlight tags?
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*** Cross-environment conversion methodology takes into account what data sources?
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*** What data is provided in Video Verification?
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*** What timezone is used in Data Transfer (DT) timestamps for impression and click files?
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*** What report shows how long it takes for a customer to convert after interacting with an ad?
!-->Answer<--!
*** What ad setting limits the number of times that ad can be shown to a particular user?
!-->Answer<--!
*** When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
!-->Answer<--!
*** When using a placement media cost cap, what will happen once the cap is reached?
!-->Answer<--!
*** What feature can be used to combine log-level impression and click data for a custom reach analysis?
!-->Answer<--!
*** Which functionalities are available to manage conversion data using the API? (select two)
!-->Answer<--!
*** At what level can landing pages be managed across campaigns?
!-->Answer<--!
*** When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
!-->Answer<--!
*** When is an impression counted in Reporting?
!-->Answer<--!
*** What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
!-->Answer<--!
*** What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
!-->Answer<--!
*** In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)
!-->Answer<--!
*** Which metric is NOT available in Data Transfer?
!-->Answer<--!
*** Where would purchased inventory for a campaign be entered in Campaign Manager?
!-->Answer<--!
*** What is the limit to retrieve log data from a Data Transfer Google Bucket?
!-->Answer<--!
*** Which three workflows can be used to make bulk edits? (select three)
!-->Answer<--!
*** What Floodlight conversion counting method would report the first visit for each user within a given day?
!-->Answer<--!
*** What report tracks Floodlight attribution in Reporting?
!-->Answer<--!
*** Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
!-->Answer<--!
*** What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
!-->Answer<--!
*** Which two methods count impressions on site-served creatives? (select two)
!-->Answer<--!
*** Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?
!-->Answer<--!
*** What are two benefits of using the INS tag? (select two)
!-->Answer<--!
*** What report in Report Builder shows the number of unique users who have interacted with ads?
!-->Answer<--!
*** Paid search dimensions in Report Builder are compatible with what metric?
!-->Answer<--!
*** What is the more cost-effective way to restrict ads served to a specific geographic region?
!-->Answer<--!
*** What are three benefits of using Internal Redirect tags? (select three)
!-->Answer<--!
*** What settings are required to give a user reporting access for a single advertiser?
!-->Answer<--!
*** Which two tabs in Reporting provide access to viewability data? (select two)
!-->Answer<--!
*** To set ad status to “active,” which two objects must be assigned to an ad?
!-->Answer<--!
*** What section within a Floodlight activity’s settings allows users to add publisher tracking tags?
!-->Answer<--!
*** What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
!-->Answer<--!
*** What counting method tracks the number of sales made or items purchased?
!-->Answer<--!
*** Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
!-->Answer<--!
*** What level is used to calculate conversions if the lookback window differs between objects?
!-->Answer<--!
*** If a publisher serves a placement tag after the campaign end date, what ad will serve?
!-->Answer<--!
*** At what level can landing pages be set, so they are the same across multiple ads?
!-->Answer<--!
*** What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
!-->Answer<--!
*** What must a Floodlight tag include to capture product data alongside a conversion?
!-->Answer<--!
*** What action can be taken to select which columns appear in the trafficking interface?
!-->Answer<--!
*** When assets are added to an existing creative, where will these updates be reflected?
!-->Answer<--!
*** What are two Video Verification metrics? (select two)
!-->Answer<--!
*** The Insights tab in Reporting shows the view performance against which three goals? (select three)
!-->Answer<--!
*** Counters and Total Interactions metrics are available for which type of creatives?
!-->Answer<--!
*** Which two features may be used to log additional information about a click? (select two)
!-->Answer<--!
*** Which two methods measure impressions served in a mobile app? (select two)
!-->Answer<--!
*** Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)
!-->Answer<--!
*** What object in Campaign Manager is equivalent to a creative in Display & Video 360?
!-->Answer<--!
*** Which conditions must be true in order to designate an advertiser as a “child”?
!-->Answer<--!
*** The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)
!-->Answer<--!
*** When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?
!-->Answer<--!
*** Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)
!-->Answer<--!
*** Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)
!-->Answer<--!
*** When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?
!-->Answer<--!
*** Which three components are available in Google Web Designer? (select three)
!-->Answer<--!
*** Which two variables can be used to optimize the rotation of dynamic creatives? (select two)
!-->Answer<--!
*** When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?
!-->Answer<--!
*** In what section of Studio are creative images and videos stored?
!-->Answer<--!
*** Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)
!-->Answer<--!
*** What field type is used for data pass targeting in a dynamic profile?
!-->Answer<--!
*** Which two targeting types are supported in Studio for dynamic creatives? (select two)
!-->Answer<--!
*** In what product are dynamic targeting keys created?
!-->Answer<--!
*** When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?
!-->Answer<--!
*** Which types of assets can be used in Studio? (select two)
!-->Answer<--!
*** What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)
!-->Answer<--!
*** What dynamic strategy allows flight scheduling of dynamic creatives?
!-->Answer<--!
*** To build an expanding creative, which three panels must be included in the HTML? (select three)
!-->Answer<--!
*** What feature allows users to create a dynamic field without needing to upload a feed?
!-->Answer<--!
*** In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?
!-->Answer<--!
*** How many Studio profiles can a dynamic creative be linked to?
!-->Answer<--!
*** Where is the dynamic path for an asset found?
!-->Answer<--!
*** How can a Studio profile be edited without impacting the live campaign?
!-->Answer<--!
*** What are three benefits of filtering by creative dimensions? (select three)
!-->Answer<--!
*** What does optimization prioritize when used for dynamic creatives?
!-->Answer<--!
*** Which two columns are required in a feed? (select two)
!-->Answer<--!
*** What’s the most efficient way to target one headline to 10 different audience IDs in a feed?
!-->Answer<--!
*** To create a dynamic profile, what steps must be taken in the Dynamic Content section?
!-->Answer<--!
*** To preview a creative on a blank page, what option should be selected from the dropdown?
!-->Answer<--!
*** What are two creative elements that can be dynamic? (select two)
!-->Answer<--!
*** What steps should be taken under Manage Data to upload a new feed to the Studio profile?
!-->Answer<--!
*** What user access level allows read and write access to create or edit a dynamic profile and feed?
!-->Answer<--!
*** What is the Asset Library file size limit per upload for video files?
!-->Answer<--!
*** Which two methods can be used to connect dynamic data to an element in the creative? (select two)
!-->Answer<--!
*** When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?
!-->Answer<--!
*** Which two methods can be used to build dynamic creatives for Studio? (select two)
!-->Answer<--!
*** What step must be taken before initiating a fullscreen expansion?
!-->Answer<--!
*** Which three creative types are allowed when using VPAID creatives? (select three)
!-->Answer<--!
*** When should the dynamic creative be uploaded to Studio?
!-->Answer<--!
*** What do “counters” measure in Studio?
!-->Answer<--!
*** To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
!-->Answer<--!
*** Which three elements are required for a dynamic creative? (select three)
!-->Answer<--!
*** When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)
!-->Answer<--!
*** What values are included in the targeting column of a remarketing feed?
!-->Answer<--!
*** In what section of Studio can users create and manage dynamic profiles?
!-->Answer<--!
*** What action occurs when assets are uploaded to the Creative section?
!-->Answer<--!
*** What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?
!-->Answer<--!
*** Which three rotation settings are available in Studio? (select three)
!-->Answer<--!
*** In what section of Studio can users upload and manage ad files?
!-->Answer<--!
*** How can a dynamic preview sheet be removed from a Studio profile?
!-->Answer<--!
*** Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)
!-->Answer<--!
*** The HTML5 Enabler should be added to which tag in a creative’s HTML file?
!-->Answer<--!
*** Which two data types are NOT supported as dynamic elements? (select two)
!-->Answer<--!
*** What profile setting allows Studio to match more than one row on impression?
!-->Answer<--!
*** Where are dynamic profiles located?
!-->Answer<--!
*** Which two preview types can be used to generate a dynamic preview? (select two)
!-->Answer<--!
*** What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
!-->Answer<--!
*** What method for using custom fonts is NOT supported for dynamic text?
!-->Answer<--!
*** When you have multliple images to support different creative sizes within a single profile, what action should be taken?
!-->Answer<--!
*** What is the minimum number of exits required for a creative?
!-->Answer<--!
*** Echo remarketing uses dynamic content from what source?
!-->Answer<--!
*** What is the Asset Library file size limit per upload for non-video files?
!-->Answer<--!
*** What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
!-->Answer<--!
*** What is the proper format for geo-targeting a location in a feed?
!-->Answer<--!
*** What feature can be used to target multiple columns in a feed one at a time?
!-->Answer<--!
*** What are two benefits of using dynamic creatives in Studio? (select two)
!-->Answer<--!
*** In what section of Studio is user access managed?
!-->Answer<--!
*** What is the method most often used to define the dynamic content for a creative?
!-->Answer<--!
*** Which two options must be true to use open optimization? (select two)
!-->Answer<--!
*** Which two video formats can be built as Rich Media in Studio? (select two)
!-->Answer<--!
*** Which two capabilities are possible with dynamic preview sheets? (select two)
!-->Answer<--!
*** What environment supports proximity targeting?
!-->Answer<--!
*** What are two ways to make bulk changes within Display & Video 360 campaigns?
!-->Answer<--!
*** How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?
!-->Answer<--!
*** What is required for creative approval?
!-->Answer<--!
*** How can an advertiser be granted access to TrueView inventory?
!-->Answer<--!
*** What step should be taken to track and secure a programmatic deal with a publisher?
!-->Answer<--!
*** To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
!-->Answer<--!
*** To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?
!-->Answer<--!
*** How would you add third-party verification to a creative when Campaign Manager is your ad server?
!-->Answer<--!
*** Which environments and inventory sources cannot run within a single line item?
!-->Answer<--!
*** Which two views show the revenue and conversion metrics for line items? (select two)
!-->Answer<--!
*** What step would an advertiser take to target a list of email addresses?
!-->Answer<--!
*** Which ad format supports pre-bid verification with Integral Ad Science?
!-->Answer<--!
*** Where can a preferred deal be assigned?
!-->Answer<--!
*** What is one way to control ad frequencies across multiple insertion orders?
!-->Answer<--!
*** What report can identify when a campaign overspent the budget?
!-->Answer<--!
*** What report can help verify if pixels load correctly on a webpage?
!-->Answer<--!
*** What report shows the number of unique users for a specific website?
!-->Answer<--!
*** What step would be taken to verify that conversion pixels are implemented and load correctly?
!-->Answer<--!
*** When creating a new TrueView campaign, how long should be allocated for creative review?
!-->Answer<--!
*** What feature allows users to adjust fixed bids for different geographies or device types?
!-->Answer<--!
*** What inventory sources allow for exclusive publisher partnerships?
!-->Answer<--!
*** What data cannot be evaluated with a Standard or General performance report?
!-->Answer<--!
*** What is the correct Display & Video 360 account hierarchy?
!-->Answer<--!
*** What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?
!-->Answer<--!
*** How can a profit margin be applied to the revenue metric?
!-->Answer<--!
*** When is a “view” counted for TrueView campaigns?
!-->Answer<--!
*** What format cannot share a frequency cap with other media formats?
!-->Answer<--!
*** What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?
!-->Answer<--!
*** To activate the creative approvals process for a new creative, what step must be taken?
!-->Answer<--!
*** What hierarchy levels are required to permission and link a YouTube channel to run TrueView?
!-->Answer<--!
*** What line items are impacted by insertion order default targeting?
!-->Answer<--!
*** For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?
!-->Answer<--!
*** How can a site be blacklisted from an advertiser’s media buys?
!-->Answer<--!
*** When users make changes to a line item or insertion order, where are those changes displayed?
!-->Answer<--!
*** What insertion order settings must be set before a campaign can go live?
!-->Answer<--!
*** How can a creative be submitted for audit after it’s been rejected and fixed?
!-->Answer<--!
*** What does an audit status of “Pending, servable” mean?
!-->Answer<--!
*** Which two settings can be edited in Campaign Settings? (select two)
!-->Answer<--!
*** To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)
!-->Answer<--!
*** What steps should be taken at the Advertiser level to run TrueView?
!-->Answer<--!
*** What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?
!-->Answer<--!
*** How is the daily budget calculated for an insertion order with Flight Even pacing?
!-->Answer<--!
*** What are two ways to check why a private deal is not running? (select two)
!-->Answer<--!
*** What step should be taken to view performance data for targeted audience segments?
!-->Answer<--!
*** How are line items affected when a user edits the default targeting for insertion orders?
!-->Answer<--!
*** Where can an advertiser set their campaign goal?
!-->Answer<--!
*** What timezone is applied to inline charts and metrics data?
!-->Answer<--!
*** How can a campaign be activated after creating it?
!-->Answer<--!
*** Which ad formats cannot be assigned to a single line item? (select two)
!-->Answer<--!
*** Which campaign setting impacts how the associated insertion orders deliver?
!-->Answer<--!
*** When creating new video line items, what are two execution methods that save time? (select two)
!-->Answer<--!
*** Which two objectives can be selected as a campaign goal? (select two)
!-->Answer<--!
*** When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
!-->Answer<--!
*** What are two ways to troubleshoot a non-spending line item? (select two)
!-->Answer<--!
*** Which three settings could prevent deals from meeting their ad-serving goals? (select three)
!-->Answer<--!
*** How can a line item’s potential reach be increased from 1K to 1M targeted impressions?
!-->Answer<--!
*** What step should be taken to determine which creatives had the lowest eCPM over the last month?
!-->Answer<--!
*** At what levels can pacing be set?
!-->Answer<--!
*** What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?
!-->Answer<--!
*** What are two Google Audiences? (select two)
!-->Answer<--!
*** What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
!-->Answer<--!
*** What ad format cannot run with Even pacing set on the insertion order?
!-->Answer<--!
*** What is the difference between Programmatic Guaranteed deals and preferred deals?
!-->Answer<--!
*** How are creatives assigned to a line item?
!-->Answer<--!
*** How can a group of URLs be excluded across advertisers?
!-->Answer<--!
*** What is the result of using a VPAID tag instead of a VAST tag when running video ads?
!-->Answer<--!
*** What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
!-->Answer<--!
*** Which exchanges have their own creative audit process?
!-->Answer<--!
*** To duplicate a line item, what steps must be taken?
!-->Answer<--!
*** Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)
!-->Answer<--!
*** What percentage of the daily budget is applied when using “Ahead” pacing?
!-->Answer<--!
*** Where are video ads hosted for a TrueView campaign?
!-->Answer<--!
*** Which two insertion order and line item settings are required? (select two)
!-->Answer<--!
*** What type of bid strategy is supported by the forecasting tool?
!-->Answer<--!
*** Which three landing page tests are available in Search Ads 360? (select three)
!-->Answer<--!
*** In what order should new entities be created (assuming no campaigns already exist)?
!-->Answer<--!
*** What could prevent Inventory Management from making changes to a campaign?
!-->Answer<--!
*** Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
!-->Answer<--!
*** When a reporting view is saved, who has access to the view?
!-->Answer<--!
*** When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
!-->Answer<--!
*** What action should be used to pass a conversion attribute (such as shipping cost)?
!-->Answer<--!
*** Which two filters are available in the change history report? (select two)
!-->Answer<--!
*** If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
!-->Answer<--!
*** Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
!-->Answer<--!
*** If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
!-->Answer<--!
*** Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
!-->Answer<--!
*** What setting should be applied to a Floodlight tag passing offline conversion data?
!-->Answer<--!
*** Which three frequencies can be scheduled for reports? (select three)
!-->Answer<--!
*** Data Exclusion events exclude data for a minimum of how many hours?
!-->Answer<--!
*** What are two key differentiators in functionality between labels and business data?
!-->Answer<--!
*** What Floodlight tag measures purchases and revenue on a website?
!-->Answer<--!
*** When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
!-->Answer<--!
*** At which three levels can automated rules be set up? (select three)
!-->Answer<--!
*** Which two types of campaigns do bid strategy opportunities analyze? (select two)
!-->Answer<--!
*** Which two segments CANNOT be applied to reporting data? (select two)
!-->Answer<--!
*** What attribution model assigns all credit to the last click on a paid search ad before a conversion?
!-->Answer<--!
*** Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)
!-->Answer<--!
*** Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
!-->Answer<--!
*** Which level’s settings CANNOT be edited with bulksheets? (select two)
!-->Answer<--!
*** Bulksheets can be used to complete which two tasks? (select two)
!-->Answer<--!
*** Which three modifiers can be automated by a bid strategy? (select three)
!-->Answer<--!
*** What does it mean when the “Stop sync” button is greyed out?
!-->Answer<--!
*** Which two types of goals can be targeted in Bid Strategies? (select two)
!-->Answer<--!
*** What happens when an engine is paused?
!-->Answer<--!
*** Which three changes can a user set up using scheduled edits? (select three)
!-->Answer<--!
*** During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
!-->Answer<--!
*** What is the Search Ads 360 account hierarchy?
!-->Answer<--!
*** Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
!-->Answer<--!
*** Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
!-->Answer<--!
*** What conversion data can be uploaded using bulksheets?
!-->Answer<--!
*** What level should be used to evaluate performance of a bid strategy?
!-->Answer<--!
*** Which three engines are supported by the Search Ads 360 API? (select three)
!-->Answer<--!
*** Which two conversion sources can be reported in custom columns? (select two)
!-->Answer<--!
*** Which three requirements must be met to run a successful ad copy test? (select three)
!-->Answer<--!
*** Which two column categories appear in formula columns? (select two)
!-->Answer<--!
*** What feature may be used to report on a specific Floodlight conversion?
!-->Answer<--!
*** Which two conversion sources can be selected in bid strategies? (select two)
!-->Answer<--!
*** What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
!-->Answer<--!
*** What occurs when auto-tagging is enabled?
!-->Answer<--!
*** What feature may be used to edit custom Floodlight variable data?
!-->Answer<--!
*** Which two types of uploads can be made through an sFTP endpoint? (select two)
!-->Answer<--!
*** What function do ValueTrack parameters perform?
!-->Answer<--!
*** At which two levels can URL Templates be set up? (select two)
!-->Answer<--!
*** What step would be taken to check if an inventory management template has created any entities?
!-->Answer<--!
*** What metrics estimate conversions that measure user behavior across devices and environments?
!-->Answer<--!
*** What two Floodlight activity group types can be set up? (select two)
!-->Answer<--!
*** Campaigns can only be copied within the same engine account for which two engines? (select two)
!-->Answer<--!
*** What is the default attribution model for Floodlight?
!-->Answer<--!
*** Which two user types can activate the conversion API? (select two)
!-->Answer<--!
*** At which three levels can bid strategies be applied? (select three)
!-->Answer<--!
*** When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
!-->Answer<--!
*** Which three URLs are involved in a landing page test? (select three)
!-->Answer<--!
*** What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
!-->Answer<--!
*** If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
!-->Answer<--!
*** What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
!-->Answer<--!
*** Which three features can be used to integrate offline conversion data? (select three)
!-->Answer<--!
*** What is shown in the “Last sync” details tab? (select two)
!-->Answer<--!
*** What configuration setting eliminates duplicate conversions between advertisers?
!-->Answer<--!
*** Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)
!-->Answer<--!
*** What permissions are needed to create an advertiser?
!-->Answer<--!
*** Where can a saved web query be found?
!-->Answer<--!
*** How Often Is Google Ads, Bing Ads, And Baidu Data Refreshed In Search Ads 360?
!-->Answer<--! 2 hours
*** When Campaign Manager Isn’t Used As The Ad Server, What Should Search Ads 360 Advertisers Link To In Campaign Manager?
!-->Answer<--! Advertiser